Anja Rubik stars in IRO's fall-winter 2016 campaign
Anja Rubik stars in IRO’s fall-winter 2016 campaign

Anja Rubik is back for her third consecutive season as the face of IRO’s fall-winter 2016 campaign. The Polish model is fresh off her recent collaboration with the French label, strengthening their relationship even further. Photographed by Collier Schorr, Anja Rubik poses in a pared down setting complete with a plastic curtain. The blonde beauty wears a mix of long dresses, distressed bomber jackets and striped shirting. See more images from IRO’s fall campaign below.

Anja Rubik wears bomber jacket in IRO's fall 2016 campaign
Anja Rubik wears bomber jacket in IRO’s fall 2016 campaign
Anja Rubik appears in IRO's fall 2016 advertising campaign
Anja Rubik appears in IRO’s fall 2016 advertising campaign
Striped shirting in IRO's fall 2016 campaign
Striped shirting in IRO’s fall 2016 campaign
Anja Rubik models IRO's long coat and leather pants
Anja Rubik models IRO’s long coat and leather pants
An image from IRO's fall 2016 campaign
An image from IRO’s fall 2016 campaign
IRO Ashville Leather Jacket
IRO Ashville Leather Jacket
IRO Kimie Maxi Dress
IRO Kimie Maxi Dress
IRO Rifra Pants
IRO Rifra Pants
IRO Shavani Jacket
IRO Shavani Jacket

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Kylie Jenner on the August 2016 cover of Allure. Photo: Scott Trindle/Allure
Kylie Jenner on the August 2016 cover of Allure. 

These are the stories making headlines on Wednesday.

Kylie Jenner is 'Allure''s August cover girl
In the current issue of the beauty glossy, Kylie Jenner opens up about achieving her dream of starting her own cosmetics line (despite some recent heat), why she craves normalcy and her thoughts on the buzzy trending topic, "#WhoIsKylieJenner". (Her response? "I don't even know who Kylie Jenner is.") {Allure}

Lily-Rose Depp shares new Chanel No. 5 campaign image
Just over a year ago, Lily-Rose Depp was announced as the face for Chanel's new fragrance, N°5 L’Eau (a new take on the iconic No. 5). The full campaign won't be released until this fall, but Depp knows how to give the people what they want, and did just that by sharing a never-before-seen still from the campaign to her nearly two million Instagram followers. Previously, Depp fronted the brand's eye-wear campaign last spring, and has been described by the house as someone who "embodies her generation and its values of freedom and boldness to perfection, bringing to the iconic fragrance of the house her youthful freshness and beauty." 

Diane Kruger shares her best beauty secrets
In a new interview, actress Diane Kruger (who has two new movies hitting theaters this summer) broke down her beauty routine to dish on her favorite hair products, skin-care regimen and the difference between on-screen makeup in American blockbusters and indie French films: "The French are always about being real, and less is more," she shared. "Sometimes I have to fight to cover up my pimples." 

Ronda Rousey slays in new ad for Reebok
UFC champ/BAMF Ronda Rousey is the face of Reebok's #PerfectNever campaign. Walking slowly towards the camera, the short clip shows Rousey stepping off a photo shoot and removing her extensions and full strip of false eyelashes in one swift motion (which was enough to make us cringe, but clearly is NBD for Rousey). The last scene shows her doing what she does best: kicking some serious ass in the ring. 

Is male makeup becoming a thing?
The wide spectrum of gender self-identification is becoming more and more acknowledged within the general public (finally!). With that, people are also more able to express themselves however they wish, which increasingly includes men experimenting in traditionally "feminine" ways, such as fashion and makeup. "The Internet is helping everyone to be more open-minded because you can't hide things there," says Jakob Kasimir via his alter-ego, Candy Ken, a rapper with a certain affinity for Hello Kitty and the color pink. "I'm sure there were always men that loved makeup but who were unable to express themselves. With Instagram and other social media platforms, we can finally enjoy and see people like that. It helps everyone and motivates the ones that already have the passion."

Christian Siriano speaks up about Leslie Jones's red carpet dress
Yes, that one. After a nasty Twitter battle between Jones and the #haters, fashion designer Christian Siriano finally spoke at length about the experience of dressing Jones for the red carpet and what it meant on a larger scale: "We dress every size there is — we dress girls who are size 0, and girls who are a size 20. It's always been super important for my brand to have such a mix, but we never really think about sizes that much," said Siriano. "We should just try to make every woman feel great about themselves, because there’s a enough crazy hate going on in the world." 

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Picture Perfect Wedding: Posing with her dashing groom, Russell Wilson, Ciara dons a Cavalli Couture wedding dress.
Picture Perfect Wedding: Posing with her dashing groom, Russell Wilson, Ciara dons a Cavalli Couture wedding dress.

Congratulations are in order for Ciara. The gorgeous singer tied the knot with her beau, NFL player, Russell Wilson at an intimate wedding ceremony. The special occasion took place at the Peckforton castle in Cheshire, United Kingdom. A longtime fan of Roberto Cavalli, even starring in the brand’s fall-winter 2015 campaign, Ciara wore a custom made Cavalli Couture gown for her wedding.

The couture number featured white silk tulle, embroidered with floral motifs and delicate glass beading. The dress was also covered with Chantilly lace appliqué. Ciara’s groom, Wilson wore a Giorgio Armani Made to Measure six-button peak lapel set, which included evening tails.


Ciara is a sultry vision for Roberto Cavalli's fall-winter 2015 campaign.
Ciara is a sultry vision for Roberto Cavalli’s fall-winter 2015 campaign.

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A look from Madewell's fall 2016 collection. Photo: Madewell
A look from Madewell's fall 2016 collection. 

We don't need to tell you that the effects of "see now, buy now" have already begun to make their way to many corners of the fashion industry. The latest adopter is Madewell, which has just released its fall 2016 lookbook to coincide with the launch of collection itself. 

While the all-American retail brand typically has presented its fall lookbooks in March for more long-lead coverage, this year it's doing things a bit differently. For the first time, Madewell shoppers are now be able to pre-order pieces the moment they see them — available on Wednesday — rather than having to wait four months for the collection to hit stores. 

And if there's a time for consumers to fantasize about swaddling themselves in oversized knits and heavy, wide-legged denim, it's now. At the outset of a bona fide heat wave, imagining wandering around the chilly city sidewalks cloaked in flannel and shearling provides a nice mental break from the sweat-drenched subway platforms. In this sense, "see now, buy now" could become very dangerous for our wallets — we might just drop some serious dough on delicious-looking pieces we bought purely out of resentment for the current weather.

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Model Maria Zakrzewska embraces ladylike style with floral motif fashions for Blugirl’s fall-winter 2016 campaign.

Blugirl taps model Maria Zakrzewska to fronts its divine fall-winter 2016 campaign. Floral designs are front and center as the label highlights ladylike fashions at their best. Photographer Drew Jarrett and stylist Carolina Bianchi Prada join creative forces for the occasion. Presenting the season in a light, fresh fashion, an elegant airiness comes together with primary colors and trompe-l’oeil patterns. Blugirl champions a Nordic flair with its serene white looks, ultimately contributing to its feminine narrative.


Maria Zakrzewska fronts Blugirl’s fall-winter 2016 campaign.
Maria Zakrzewska dons a chic oversized coat for Blugirl’s fall-winter 2016 campaign.
Maria Zakrzewska sports a sheer dress for Blugirl’s fall-winter 2016 campaign.
Maria Zakrzewska is pictured in a floral dress for Blugirl’s fall-winter 2016 campaign.

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Brandon Maxwell's fall 2016 campaign. Photo: Brandon Maxwell

Brandon Maxwell's fall 2016 campaign. 

It's been an epic first year for stylist and designer Brandon Maxwell. Since launching his brand in September 2015 with an intimate presentation for an A-list audience at Mr. Chow's in New York, he was shortlisted for the 2016 LVMH Prize, won the CFDA Swarovski Award for Womenswear and kept the momentum building with his second collection. (Oh, and he still styles Lady Gaga, too.) On Wednesday, Maxwell demonstrated yet again that he's not your average emerging brand by revealing his first ever advertising campaign, shot by the designer himself at the Standard Hotel in New York. 

It's very rare for such a young brand to invest in promotional ventures, beyond statement-making red carpet designs and memorable runway shows, this early. For example, early successes Alexander Wang, Public School and Jason Wu all waited four to five years before releasing their first campaigns. 

Maxwell, who studied photography in college, gathered a very diverse group of models (Blanca Padilla, Herieth Paul, Leila Nda, Maria Borges, Ophelie Guillermand and Riley Montana) at the Top of the Standard to pose in his sleek, black-and-white fall 2016 looks. 

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